![]() ![]() For promoting new products, the KPI would be measuring sales in-store or online in relation to sales generated by the pop-up. If the objective was to drive sales, success would mean increased purchases, or if the goal was to introduce the brand to a new market, success would translate through aspects like customer engagement and increased social media following. ![]() Is it to drive brand awareness? Test a new market? Promote a new product range? Increase sales? The next step of the pop-up planning phase is to then establish KPI’s to measure the results. Set clear goals of what you’re trying to achieve with your pop-up strategy. To ensure that you don’t pass over any critical details, we have identified a checklist of 8 key steps you you need for a successful pop-up store: 1. ![]()
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